MegHillman

 

I am reading this book right now, and the cover typography conveys the book. Not only are daisies incorporated throughout the text, but the typography is very expressive because it is a darker blue that contrasts with the background of the cover. It has a very unique texture that makes it look like it is painted on. The book includes themes like starting completely over and building relationships. I think the paint texture in the typography incorporates the starting over and building up from there. The cover of this book caught my attention through the expressive typography, which made me pick up the book and start reading it. 

 

 

IBM has 8 bars going through their logo which has not changed since they first started. The stripes and bar convey speed and dynamism with the contrast of the bold letters that also convey confidence, authority, and strength. The negative space is used very well in this situation and IBM has been around long enough that people know and recognize this negative space through the bars.